Content Strategy Before you even begin thinking about what content you’re going to create for your blog, it’s important to take a step back and first think about why you’re writing a blog, what are the main objectives and what resources do you have. Once you have...
A couple of months ago, Google announced on its official blog, that now the new Google Shopping campaigns were now available for everyone. These campaigns started appearing on Google AdWords last October, but it was just for a limited amount of users (it was a beta...
What is CRO? Conversion rate optimisation (CRO) is all about building knowledge and using that information to refine your website content, navigation and design in line with what your target consumer is looking for. I’m sure that you want to know which of your...
Having seen and worked on countless websites, we often notice that some basic SEO errors are being repeated over and over. There are many different types of SEO mistakes that people can make, so below we have outlined the 5 most common ones. Many of them will be...
When setting up your Google Analytics account, it is important to have a checklist. It will allow you to review the process as you go to ensure that it serves as a solid tool for your website measurement, analysis, and optimization. After all, you are taking...
We’ve all encountered them, and we all hate them. They’re the dead ends of the internet, the dirty clutter, the link rot. Dead links on websites can be extremely frustrating and impact user experience negatively. Luckily, there are dozens of tools which can help...
Mobile traffic is rapidly increasing, and sometime soon it will probably surpass desktop web traffic. This means it is ever more important for us to tailor our approach to how our customers behave in this field. In a recent Google research study, they discovered...
Since 2008, the travel industry has had a rocky ride but there are signs that things are getting steadier. However, the way people now shop for holidays is changing and travel brands must take these digital marketing trends on board to target the modern...
Google Adwords is always changing and updating – almost in a weekly basis – and we have started to see some changes in the way that Google offers us the information. This is why AdWords has recently activated the “Estimated total conversion” – a new column that you...