by Serps Invaders | May 6, 2021 | All Blogs
While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy.There were some particularly interesting discussions from Greta van der...
by Serps Invaders | Sep 18, 2018 | All Blogs
In short, Search Engine Optimisation is the quest for increased visibility in the search results. Well, that’s the short story, but there is much more to SEO than this – and it’s not all hocus pocus. We’ll take a look at the SEO basics: how SEO works, techniques and...
by Serps Invaders | Nov 26, 2015 | All Blogs
Do you have a local business? Think local. Do you do online marketing for a company with bureaucratic restrictions? Think local. Google’s last local algorithm update, along with the rise of smartphone usage, has turned the local SEO guidelines upside down. Last week...
by Serps Invaders | Nov 19, 2015 | All Blogs
The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date.The PPC...
by Serps Invaders | Oct 29, 2015 | All Blogs
Charities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this...
