Privacy Policy

This Privacy Policy sets out the basis on which any personal data we collect from you, or you provide to us, will be processed by us. Please read the following information carefully.

This website is provided by Serps Invaders Ltd., a private limited company, registered in Scotland, UK. We are committed to protecting the privacy of our clients, potential clients and users of our website. We want to provide a safe and secure user experience. We will ensure that the information you submit to us or which we collect, via various channels (including our website, through written correspondence including e-mail) is only used for the purposes set out in this policy.

Through this Privacy Policy we aim to inform you about the types of personal data we collect from users, the purposes for which we use the data and the ways in which the data is handled. We also aim to satisfy the obligation of transparency under the EU General Data Protection Regulation 2016/679 (“GDPR”), Data Protection Act 2018 and other relevant laws.

Our contact details are set out in the Get in touch section at the end of this Privacy Policy.

Please also see our Cookie Policy.

Right to Object
You have a legal right to object at any time to the use of your personal information for direct marketing purposes; and the processing of your personal information which is based on our legitimate interests, unless there are compelling legitimate ground for our continued processing.

Online Privacy Practices
The following website (“the Site”) is operated by Serps Invaders Ltd., a company registered in Scotland, company registration number SC388716, whose registered office is located at 13-15 Morningside Drive, Edinburgh, EH10 5LZ.

The Information we collect about you
We may ask for your consent to use your contact details for future marketing purposes. You have the right to withdraw your consent at any time.
When users sign up to our newsletter, download a whitepaper or fill out our contact form, we ask them for:
Name: first name and last name
Email address
Business Name
Business type
Free-type area for a message

In addition through Google Analytics we will look at aggregated data across a range of insights such as where they have come from, how many users have met certain determined ‘objectives’, how many users have downloaded certain content, how many users return, how many users view content according to certain criteria (services, resources, blog etc).

If you contact us, we may keep a record of your email or other correspondence.

If you notify us by e-mail or other written communication that any of the information which we hold about you is incorrect or misleading, we will take prompt action to correct or amend the information. You may do this by sending an e-mail to
Unless permission is given by you in writing, we undertake to keep information about you confidential and in a way which does not enable you to be identified from the information displayed on our site.

Agreed uses of personal information
We will acquire, store, process, use and disclose personal data about you if collected through general enquiry email address, feedback form, registering for events, registering for newsletters.
We may be forced to disclose information by the government or other law enforcement agencies or in connection with the investigation of unlawful activities. Third parties may also unlawfully intercept or access transmission or private communications. These therefore are exceptions to our policy of maintaining the privacy and confidentiality of your personal information.
If our business is sold, transferred or merged with another business, your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.
Except as explained above, we will not disclose your personal data to any third parties for any other purpose.

Transfer of Information outside the EEA
Under the General Data Protection Regulation, we are required to tell you if we transfer or intend to transfer information which we hold on you to countries outside the European Economic Area (“EEA”). We currently do not transfer such information outside the EEA.

Visitors to our website
When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Use of cookies and tracking technology
We use cookies (defined below) for collecting user information from the Sites. Cookies are messages given to a web browser by a web server. The message is then stored by the browser in a text file called cookie.txt. Each time the browser requests a page from the server, this message is sent back. A cookie’s main objective is to identify users and personalise their visit by customising web pages for them, for example by welcoming them by name next time they visit the same site.
We use cookies and tracking to understand how users use and behave on the Site.
Other websites which provide information about cookies and allow you to manage your privacy can be found at: for US-based users for users in the EU
More information regarding our use of cookies can be found in on our cookie policy.

Storing your personal information
We are GDPR compliant. We store all information you provide to us on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your consent
By submitting your personal information, you consent to the use of that information as set out in this policy
Owing to the global nature of the Internet infrastructure, the information you provide may be transferred to countries outside the European Economic Area that do not have similar protection in place regarding your personal data and its use as set out in this policy. By submitting your information you consent to these transfers.

Access to information
You have the right to access information held by us about you. Your right of access can be exercised in accordance with the Data Protection Act 1998. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy
If we change our privacy policy we will post the changes on this page, so that you may be aware of the information we collect and how we use it at all times. We will also e-mail you should we make any changes so that you may consent to our use of your information in that way. Continued use of the service will signify that you agree to any such changes.

Right of Rectification
If personal information we hold about you is not accurate, out of date or incomplete, you have a right to have the data rectified, updated or completed. You can let us know by contacting us.

Right of Erasure
In certain circumstances, you have the right to request that personal information we hold about you is erased e.g. if the information is no longer necessary for the purposes for which it was collected or processed or our processing of the information is based on your consent and there are no other legal grounds on which we may process the information.

Right to object to or restrict processing
In certain circumstances, you have the right to object to our processing of your personal information by contacting us. For example, if we are processing your information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests. You also have the right to object to use of your personal information for direct marketing purposes.
You may also have the right to restrict our use of your personal information, such as in circumstances where you have challenged the accuracy of the information and during the period where we are verifying its accuracy.

E-mail campaign
We use a third party provider, Mailchimp, to deliver our e-mail campaigns. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. For more information, please see

Links to other websites
Our sites contain links to and from the websites of other third parties. If you follow a link to any of these other websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or for these third party websites. This privacy notice does not cover the links within these sites linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to our Privacy Policy
This privacy policy can be changed by Serps Invaders at any time. If we change our privacy policy in the future, we will advise you of material changes or updates to our privacy policy by email.
Further Information on Data Protection and Personal Privacy
If you have any enquiries or if you would like to contact us about our processing of your personal information, including to exercise your rights as outlined above, please contact us centrally by any of the methods below.
When you contact us, we will ask you to verify your identity.

Force Majeure
Neither party hereto shall be liable for any breach of its obligations hereunder resulting from force majeure which, for the purposes of these Terms and Conditions, means any cause beyond the reasonable control of the party in question. The foregoing shall not apply in respect of any obligation of Client to make payment hereunder. Each party shall give notice to the other upon becoming aware of an event of force majeure, such notice to contain details of the circumstances giving rise to such event. If a default due to an event of force majeure shall continue for more than six weeks then the party not in default shall be entitled to terminate the Order affected by such event.

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