Digital Content Marketing Strategy
There are over 650 million active websites online so, with that sort of competition, written content, especially in these times of AI content creation and inflation, needs to stand out. We take an integrated SEO and content approach to auditing existing content and developing new, engaging strategies that do more than just add to the noise.
Every piece of content you publish, whether on your site or on external sites, is a potential touch-point with customers and an opportunity to convert. By producing content that speaks to current and desired audiences, our content strategies can help you build and strengthen brand identity and authority to solidify relationships with customers, create new leads, and raise brand awareness.
We work with you to develop genuinely share-worthy content. We do our research and always keep SEO and your audience’s interests in mind so that your content lands in front of people it has relevance to. This content will also be valuable enough to earn legitimate links from industry peers, news, and community sites.
We can help you save time and budget. Sometimes all a website’s copy requires is a little polish. We can audit and improve upon existing copy, assess gaps in content strategies, evaluate user experience, review tone of voice, and locate key conversion points.
Our content marketing services
Like we said, we don’t take a one stop approach to content marketing. We’ll assess yours or your client’s existing content, your goals, your other marketing channels and your resources and develop the right content strategy for you.
- Establishing tone of voice
- Creating editorial guidelines
- Competitor content audits
- Developing content strategies
- Copy optimisation
- Duplicate content reviews
- Optimised PR releases
- Brochure copywriting
- Corporate and guest blogging
- Converting E-commerce copy
- Visual content
- Whitepapers
- Multilingual copywriting
- Content localisation and transcreation
Multilingual copywriting
We know that multilingual copywriting takes so much more than translating copy to become a success in foreign markets. Multilingual content strategies require the same time, thought, research and search engine considerations as yours and your clients’ at home strategy.
With experience working in over 80 markets and 35 languages, we can help you gain that specialised insight you might not otherwise have access to. We are able to develop unique content strategies and multilingual copy for global markets.
You can check out our international SEO services page for more information on our amazing multilingual team. Or to find out more about how we can help you succeed, get in touch today to discuss your future SEO content strategy.