Digital Content Marketing Strategy
A well-crafted content strategy is the cornerstone of any successful online marketing strategy. Your content does more than just flesh out your website – it personalises your brand and helps to build long-lasting relationships with your visitors.
There are over 650 million active websites online so, with that sort of competition, written content needs to stand out. We take an integrated SEO and content approach to auditing existing content and developing new, engaging strategies that do more than just add to the noise.
Every piece of content you publish, whether on your site or on external sites, is a potential touch-point with customers and an opportunity to convert. By producing content that speaks to current and desired audiences, our content strategies can help you build and strengthen brand identity to solidify relationships with customers, create new leads, and raise brand awareness.
We work to develop genuinely share-worthy content. We do our research and always keep SEO and your audience’s interests in mind so that your content lands in front of people it has relevance to. This content will also be valuable enough to earn legitimate links from industry peers, news, and community sites.
And we don’t like to waste your time. Sometimes all a website’s copy requires is a little polish. We can audit and improve upon existing copy, assess gaps in content strategies, evaluate user experience, review tone of voice, and locate key conversion points.
Our content marketing services
Like we said, we don’t take a one stop approach to content marketing. We’ll assess yours or your client’s existing content, your goals, your other marketing channels and your resources and develop the right content strategy for you.
- Establishing tone of voice
- Competitor content audits
- Developing content strategies
- SEO copywriting
- Duplicate content reviews
- Press releases
- Brochure copywriting
- Corporate and guest blogging
- E-commerce copy
- Creating editorial guidelines
- Visual content
- Multilingual copywriting
- Content localisation and transcreation
We know that multilingual copywriting takes so much more than translating copy to become a success in foreign markets. Multilingual content strategies require the same time, thought, research and search engine considerations as yours and your clients’ at home strategy.
That’s why we work with a range of experienced in house and trusted international partners in over 35 countries and languages to help you gain that specialised insight you might not otherwise have access to, to ensure that we’re developing unique content strategies and multilingual copy for global markets.
You can check out our international SEO services page for more information on our amazing multilingual team. Or to find out more about how we can help you succeed, get in touch today to discuss your future SEO content strategy.