It’s been just over a year since we announced Serps Invaders being the first agency in Scotland to introduce an 4-day working week. Last week I saw this article discussing the 4-day week on the Social media Week blog and I thought it might be time to reflect on the...
The new callout extensions are now available across all AdWords accounts. Have a look at our brief guide and best-practices to set them up in 5 minutes. Callout extensions draw attention to unique selling points and promote the best features of your company,...
Here at Serps we’re trying to attend conferences and events regularly, not only to stay ahead of the game but also to exchange ourselves with other professionals in the field. This year, I’ve embarked on my very first all Content related event, Confab Europe in...
This article was first published on my my personal blog, where I blog about business, digital marketing, productivity and mentoring.Choosing an agency can be quite a time consuming and lengthy undertaking. When it comes to choosing an agency that specialises in...
You’ve been building up your business via other marketing channels and now you’ve decided that you would like to do some email marketing. It can appear a daunting and time consuming activity to start, but rest assured it’s not as hard as you may think. This guide...
Full-service multilingual digital agency, Serps Invaders, who have offices in Edinburgh and Gibraltar; has introduced their new brand mascot and new website in August 2014. The agency have been tirelessly working on their brand refresh since early January 2014....
Content Strategy Before you even begin thinking about what content you’re going to create for your blog, it’s important to take a step back and first think about why you’re writing a blog, what are the main objectives and what resources do you have. Once you have...
A couple of months ago, Google announced on its official blog, that now the new Google Shopping campaigns were now available for everyone. These campaigns started appearing on Google AdWords last October, but it was just for a limited amount of users (it was a beta...
What is CRO? Conversion rate optimisation (CRO) is all about building knowledge and using that information to refine your website content, navigation and design in line with what your target consumer is looking for. I’m sure that you want to know which of your...