8 PPC Trends for 2016

8 PPC Trends for 2016

We’re approaching a new year again and the online marketing world is estimating and predicting what is going to be trending in 2016. This year we’ve seen a bunch of new features in online marketing – the rise of  mobile and video, new features in online advertising...
Most common mistakes in international PPC

Most common mistakes in international PPC

Overwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look how...
Common PPC campaign mistakes and how to fix them

Common PPC campaign mistakes and how to fix them

PPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals.But.You can waste so much time and lose a lot of money when not doing it the right way. Here are some of the most common mistakes that can be seen across many...
Real-time searches now available in Google Trends

Real-time searches now available in Google Trends

The Google Trends tool has been around for a while. It a very useful tool that provide more insights into popular and trending topics.  It had remained almost unchanged since 2012 and was recently given a new addition –real time insights and an upgraded home page. The...
Managing your online marketing on the go

Managing your online marketing on the go

If you have a website, manage social media, run paid campaigns and do a bit of SEO, make sure you have these apps before going on holiday. Good news: they are all free! As summer is approaching, we all want to spend more time outside and have some days off. However...