PPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals.But.You can waste so much time and lose a lot of money when not doing it the right way.Here are some of the most common mistakes that can be seen across many...
With the release of hundreds of new generic top level domains (gTLDs) over the past year you may be wondering whether these are treated any differently from previously existing TLDs. Well, no need to wonder anymore as Google released a blog post at the end of July...
The Google Trends tool has been around for a while. It a very useful tool that provide more insights into popular and trending topics. It had remained almost unchanged since 2012 and was recently given a new addition –real time insights and an upgraded home page....
This post was originally published on my personal blog. Agency staff and owners often feel overwhelmed with their workload and not seldomly have to resort to working overtime in order to keep their task list at bay. After many years of working 60+ hours per week,...
If you have a website, manage social media, run paid campaigns and do a bit of SEO, make sure you have these apps before going on holiday. Good news: they are all free! As summer is approaching, we all want to spend more time outside and have some days off. However...
This article was first published on my my personal blog, where I blog about business, digital marketing, productivity and mentoring.Choosing an agency can be quite a time consuming and lengthy undertaking. When it comes to choosing an agency that specialises in...
Link building is one of the main factors contributing to successful search engine optimisation (SEO) and ranking well in search engine result pages (SERP). Quality inbound links result in your website being more visible in organic search, as links from other...
The international fashion industry is warming up for the next round of Fashion Weeks in September & October, showcasing and setting trends for the next Spring/Summer season. No other industry is influenced as strongly by trends and seasonality – what better...
If you offer a website in two or more languages, it is important to remember to optimise your website for search engines like Google and Bing. With multilingual websites, there are some extra factors to consider when tweaking your website for SEO. One language per...