This year’s Google Marketing Live EMEA (2025) was packed with updates aimed at shaping the future of AI, advertising and online shopping. Let’s recap some of the main innovations that got us thinking about how we can integrate these into our client’s strategies. ...
Yesterday, some of the Serps team were lucky enough to attend the annual Ecommerce Scotland event at the Glasgow Science Centre. Not only was it a great chance to hear from and connect with some of the biggest ecommerce brands and industry experts in Scotland (and...
Find out what happened at the 2024 International Search Summit. Read about our favourite sessions including international forecasting, GSC and more.
The International Search Summit is the only conference completely dedicated to international search marketing. The full day event is full of talks and insights on improving your online visibility and targeting markets around the globe, on one of three tracks: SEO,...
As the world becomes increasingly digital, businesses are constantly searching for new ways to increase their online presence and reach their target audience. Two powerful tools in achieving this are social media and search engine optimization (SEO). By combining...
AI is a tool.. like a knife.. and it can be used to better slice stuff or to stab yourself. There is now obviously a great amount of hype and interest in the SEO and optimised content production community, but it is the wider context which I find much more...
Last Thursday evening, 27th October, we had the pleasure of attending the Women’s Enterprise Scotland Awards. Held at the Grand Central Hotel in Glasgow, the glittery black-tie event celebrated all the talents and accomplishments of women in business in Scotland...
November is a big month for ecommerce brands. There are plenty of dates you probably already know about, including Black Friday and Cyber Monday. However, there are also many other marketing dates in November across the globe that you might not be aware of but may...
Winter can be a slower time for many travel companies: the summer holidays are over, and consumers start to turn their attention to the upcoming festivities. But that doesn’t mean that you should also start to slow down on your marketing activities. In fact, the...