The Benefits of Transcreation

The Benefits of Transcreation

The Benefits of Transcreation, Not Translation If you’re looking to develop an international marketing strategy or expand your business into a new foreign market, then you have likely already thought about getting your content translated. However, if you want to...
Top SEO Tips for Website Migration 

Top SEO Tips for Website Migration 

Migrating your website can be a great branding and business strategy, but if not planned and implemented correctly, it can be a complete disaster for your SEO performance. Without developing a full proof SEO migration strategy from start to finish, you can...
PPC Trends to Expect in 2022

PPC Trends to Expect in 2022

The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date. The PPC...
What is E-A-T and Why Should You Care?

What is E-A-T and Why Should You Care?

Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what...