How to do a Competitor Analysis

How to do a Competitor Analysis

A competitor analysis can give valuable information and insights to your business. It can help you spot gaps in your content, areas to improve or ways to innovate, but it’s no secret that it’s not the easiest thing to carry out, especially when you’re not sure what...
International Search Engines 101

International Search Engines 101

When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why. While it’s clear that Google currently holds the majority, there is a world of international...
Everything to Know About Digital Marketing in France

Everything to Know About Digital Marketing in France

Everything to Know About Digital Marketing in France Taking your business to an international level seems like the obvious next step if you’re looking to continuously grow your business and expand its reach to find new customers. As the country with the third largest...
GA4 vs Universal Analytics: All you need to know

GA4 vs Universal Analytics: All you need to know

In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...