Impressive increase in traffic and sales

We delivered an integrated PPC and SEO campaign in order to drive traffic, engagement and sales.

Client background & goals

The company operates three coach routes to and from Heathrow Airport.

• Increase ticket sales
• Increase brand awareness
• Increase traffic

How did we achieve this?

Serps Invaders helped devise and deliver an integrated SEO and PPC strategy. When we first engaged with the client, they were armed with good service for customers but with no paid marketing experience. For PPC, we set up a robust ad campaign structure, focused on relevant and long-tail key phrases. We discussed and created appealing messaging together with the client.

Our SEO strategy included extensive keyword research, keyword mapping and on-page optimisation of current website content. A blog was also identified as a gap on the website, so we conducted an in-depth competitor content review which then informed a content strategy and editorial calendar which provided a range of evergreen content ideas for the blog.

Results

Overall, both the PPC and SEO strategies were very successful in helping the client reach their goals.