increase in conversions

Raasay Distillery

Solid increase in traffic and revenue

We delivered data driven online marketing strategies that helped this brand transition from a small start-up to an award-winning company.

Client background

Isle of Raasay Distillery is the first legal distillery based on the remote Scottish Hebrides Island, selling a selection of high-end alcoholic beverages such as whisky and gin and offers whisky cask investment, as well as on-site tours and stays at their whisky hotel.

We were brought on to:

  • Optimise and improve paid search campaigns
  • Carry out on-going SEO efforts
  • Improve search engine performance
  • Increase brand awareness
  • Increase sales
  • Increase conversion rates
How did we achieve this?

Since our initial engagement, we worked on numerous aspects of their digital marketing strategy, including paid search, Facebook advertising, technical and on-page SEO, content strategy development and link building strategy. 

We worked with the client through a period of growth as they transitioned from a start-up to a successful, award-winning business, continually advising on their content strategy and SEO methods over the years. All of this was done whilst navigating the often complicated business of producing alcohol related content.


Overall, we were very successful in reaching our goals for this client. We set up highly profitable campaigns with minimal costs. 

Some particular highlights included:


increase in conversions on Google Ads


decrease in CPA whilst revenue multiplied 5x


increase in overall revenue


increase in overall traffic