ROAS incl. agency fees


Solid year on year Revenue increase

Delivering data-driven digital marketing strategies that increase brand awareness and sales

Client background & goals

Bluebellgray is a Scotland-based textile company, selling a large range of hand-painted floral interior décor. Serps Invaders were brought on to help the Scottish brand to:

  • Improve online visibility
  • Increase brand awareness
  • Increase sales
  • Increase conversion rates
How did we achieve this?

During our engagement with the client, we’ve supported them with three website migrations and worked on numerous aspects of their digital marketing strategy, including technical and on-page SEO strategies, content strategy development, link building strategy, paid search, Facebook advertising and email marketing advice. We also carried out in-house training in Google Analytics and Google Ads.


Overall, we were very successful in reaching the client’s and our goals. We created effective strategies and successful campaigns that were also cost-effective.
Here are some highlights:


Campaign ROAS (including media spend and agency fee)


Overall revenue has increased


Conversion rate increase of 35% YOY


Cost per conversion decreased by