Confab 2021 – Day 1 Round Up

Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the...

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The Benefits of Google My Business for Local SEO

With recent lockdown restrictions local SEO has become more important than ever. Having a localised SEO strategy has always been important for brick and mortar businesses. However, with people looking increasingly closer to home to fulfil their user needs, larger...

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How to Prepare for the Mobile First Update in 2021

In March 2021 Google will launch their new Mobile First Update. With more and more users primarily using their phones to search, Google is having to find new ways to meet the demand and reflect user behaviour in their indexation and ranking algorithms. This means...

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How to Get Into Google News in 2020

Google News provides personalised up-to-date news coverage for millions of users across the world. Whilst many think of it purely as a platform for news sites and publishers, this isn’t strictly true. Google News sends 6 billion clicks per month to publishers. If...

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SEO Basics: What is SEO?

In short, Search Engine Optimisation is the quest for increased visibility in the search results. Well, that’s the short story, but there is much more to SEO than this – and it’s not all hocus pocus. We’ll take a look at the SEO basics: how SEO works, techniques...

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Boost your E-commerce Sales through Email Marketing

Email marketing is often an underutilised medium across the digital marketing mix. Not only can you reach your customers on the go, but in comparison to other channels, it proves relatively inexpensive. In the following article, I’m discussing a few tactics that...

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