The Final Day of Confab 2021 – Creating Change Through Content

May 7th, 2021 by Robyn Hannah

Day 1 and 2 of Confab 2021 had been action packed with keynote speeches from the likes of John Paz, Vidhika Bansal and more. Having already learned so much about content strategy, creating inclusive and diverse spaces, the environment and more we were looking forward to the final day of the conference. Fostering relationships between […]

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Day 2 at Confab 2021 – Creating Inclusive Spaces

May 6th, 2021 by Serps Invaders

While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy. There were some particularly interesting discussions from Greta van der Merwe on when to get content writers or strategists involved in […]

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Confab 2021 – Day 1 Round Up

May 6th, 2021 by Robyn Hannah

Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the world can attend the conference from the comfort of their […]

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Why Investing in SEO can help Travel Companies Overcome the Covid-19 Crisis

February 10th, 2021 by Robyn Hannah

It’s no secret that the Travel sector has suffered harshly at the hands of Covid-19. Worldwide lockdown measures meant that people were unable to leave their own homes, never mind the country. However, now that restrictions are slowly being lifted, the travel sector is allowed to operate again. While people are slowly gaining back their […]

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Serps Invaders Launches Serps Academy – A Practical Learning Programme for Those Looking to Start their Career in Digital Marketing

August 24th, 2020 by Robyn Hannah

When I was first put in touch with Feli I had been looking for entry level jobs in digital marketing for a good few months. I graduated from Edinburgh Napier University last summer and spent the later part of 2019 travelling South East Asia. When I returned home in mid-December, I spent the Christmas period […]

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How to Get Into Google News in 2020

July 3rd, 2020 by Robyn Hannah

Google News provides personalised up-to-date news coverage for millions of users across the world. Whilst many think of it purely as a platform for news sites and publishers, this isn’t strictly true. Google News sends 6 billion clicks per month to publishers. If your business is able to tap into even a small percentage of […]

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Felicitas Betzl nominated as Finalist for “Business Woman of the Year” Award

August 28th, 2017 by Felicitas Betzl

Creative Oceanic are proud to announce the first ever Scottish Women’s Awards 2017. They aim to acknowledge and celebrate the achievements of women entrepreneurs, business women, professionals, civil servants, charity workers and many more that help make Scotland great. Thousands of nominations were received from the public over the past months and the full list […]

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CMO for Hire Service for Start-ups or SMEs

August 7th, 2017 by Felicitas Betzl

Growing your traffic to your online business or app is absolutely crucial for your start-up or SME. Often it doesn’t make financial sense to invest in a full time senior executive role at such an early stage, as anyone with a decent amount of experience and know-how will be equally costly and drain your funds […]

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Boost your E-commerce Sales through Email Marketing

August 3rd, 2016 by Felicitas Betzl

Email marketing is often an underutilised medium across the digital marketing mix. Not only can you reach your customers on the go, but in comparison to other channels, it proves relatively inexpensive. In the following article, I’m discussing a few tactics that will help you boost your e-commerce sales and increase customer engagement. Welcome new […]

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How to get your Wikipedia entry Approved

June 16th, 2016 by Felicitas Betzl

Everyone knows about Wikipedia. You have probably used it yourself many times to find out about a celebrity, a historical event or a company. The site is being linked to from thousands of sites, and having a link to your website will not provide you with quality link juice. Unfortunately, all links are “nofollow”ed, but […]

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