As the world becomes increasingly digital, businesses are constantly searching for new ways to increase their online presence and reach their target audience. Two powerful tools in achieving this are social media and search engine optimization (SEO). By combining...
AI is a tool.. like a knife.. and it can be used to better slice stuff or to stab yourself. There is now obviously a great amount of hype and interest in the SEO and optimised content production community, but it is the wider context which I find much more...
Last Thursday evening, 27th October, we had the pleasure of attending the Women’s Enterprise Scotland Awards. Held at the Grand Central Hotel in Glasgow, the glittery black-tie event celebrated all the talents and accomplishments of women in business in Scotland...
November is a big month for ecommerce brands. There are plenty of dates you probably already know about, including Black Friday and Cyber Monday. However, there are also many other marketing dates in November across the globe that you might not be aware of but may...
Winter can be a slower time for many travel companies: the summer holidays are over, and consumers start to turn their attention to the upcoming festivities. But that doesn’t mean that you should also start to slow down on your marketing activities. In fact, the...
If you’re looking to develop an international marketing strategy or expand your business into a new foreign market, then you have likely already thought about getting your content translated. However, if you want to communicate with your new target audiences...
A competitor analysis can give valuable information and insights to your business. It can help you spot gaps in your content, areas to improve or ways to innovate, but it’s no secret that it’s not the easiest thing to carry out, especially when you’re not sure what...
When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why. While it’s clear that Google currently holds the majority, there is a world of...
Not sure what the latest Helpful Content update from Google means for your site? We’re here to explain what it means for your content strategy moving forward and what to keep in mind to avoid penalties in the future. For years Google has been combating spammy...