As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date. The...
We all know by now that Search Engine Optimisation (SEO) is a critical component in a marketing strategy if you’re trying to attract customers to your online platforms. Thanks to the development of new technologies, the use of new algorithms and the introduction of...
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Content marketing should be an integral part on any online marketing strategy. Of course, we all know what content is by now. After all, content is everywhere. With images, videos, blog posts and infographics visible on every corner of the internet it can be hard...
YouTube is the 2nd largest search engine on the internet in 2021. It receives more than 1 billion unique visitors each month with hundreds of hours of video being uploaded every minute. With such a densely populated platform, getting your videos to appear high in...
Day 1 and 2 of Confab 2021 had been action packed with keynote speeches from the likes of John Paz, Vidhika Bansal and more. Having already learned so much about content strategy, creating inclusive and diverse spaces, the environment and more we were looking...
While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy. There were some particularly interesting discussions from Greta van...
Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the...