GA4 vs Universal Analytics: All you need to know

In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...

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Dealing with the New Google Title Tag Update

As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...

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PPC Trends to Expect in 2022

The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date. The...

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The Trends in SEO to look out for in 2022

We all know by now that Search Engine Optimisation (SEO) is a critical component in a marketing strategy if you’re trying to attract customers to your online platforms. Thanks to the development of new technologies, the use of new algorithms and the introduction of...

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What is E-A-T and Why Should You Care?

Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what...

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