The Guardian Small Business Network announced on Thursday, 2nd April that Serps Invaders, a full-service multilingual digital marketing agency based in Edinburgh, have made it into the top three finalists for the Smarter Working Award 2015.The Guardian Small...
This article was first published on my my personal blog, where I blog about business, digital marketing, productivity and mentoring.Choosing an agency can be quite a time consuming and lengthy undertaking. When it comes to choosing an agency that specialises in...
After a thorough certification process, Serps Invaders have now successfully gained the official WEConnect International women-owned business certification status in February 2015.WEConnect International is a corporate-led non-profit that helps build sustainable...
The 22nd April is Earth Day, a day on which events are held worldwide to show support for environmental protection and to give back to the planet. As a green agency, we at Serps Invaders are committed to doing our part in protecting the environment on an everyday...
Over the past few weeks Google has launched several new features for AdWords users. Some of them were announced louder than the others. Let’s have a look at these new features including new campaign types, mobile app or new version of AdWords editor. 1. New...
Why is duplicate content a problem? And why single out e-commerce? Duplicate content is a problem for any website. Since the Google Panda update in early 2011, Google has been taking duplicate content very seriously. While you may not always actively get penalised...
In 2014 we searched trillions of times! Have you ever wondered what billions of people across the world have been searching for? The Google trends for the past year are now available at http://www.google.com/trends. Here at Serps we’ve had a look at the countries...
What are organic sitelinks? You’re probably seeing sitelinks all the time in the search results, but may not have been aware of what they’re called. Sitelinks are shown below your main organic search result, as in the screenshot below: Most commonly, Google will...
The new year has kicked off and we’re all looking forward to an exciting year in search. But what key trends will shape this year’s SEO strategies? Here are our insights into SEO trends and their predictions for 2015. Mobile I know, you’ve heard it all before, but...