When creating a Google Adwords campaign, people often worry about ads, keywords, and URLs. However a lot of people (especially when the person that is creating the account is not an agency) forget about negative keywords. Negative keywords can be just as important...
We’re back from this year’s SearchLove London, where our heads (and bellies) were filled with lots of wonderful goodies. Now our fingers are itching to put some of those useful tips and insights into action. Take a look at our favourite topics and speakers....
Serps Invaders in Edinburgh has become the first digital agency in Scotland to introduce the four-day work-week. The full-service multilingual digital agency and its staff voted on the change, which was implemented in September 2013. Already staff are reporting...
A few months ago, I led a workshop on the topic of “Better Blogging”. As a so-called “digital native” with experience with blogging platforms ranging back to LiveJournal circa 2003, my view on blogs is that they are part of your home page, your key presence, a hub...
PlayPearls, market leaders in providing live real casino games, has recently expanded its offering with the launch of its first owned and operated gaming site Bet Realm. A medieval themed online casino, Bet Realm was established by a dedicated team of industry...
Mobile devices are more and more of an influence in our everyday lives. Not just for phone calls, but also for Internet use. Nowadays, it’s difficult (maybe impossible!) to walk down the street without seeing people playing, chatting, tweeting or doing whatever...
Whether you are starting out with a blog for the first time, or are trying new ways to make your blog readers click, there are some simple techniques you can use. Readers love to click and share – but your content must be fresh, relevant, and helpful enough to...
Last week was the last chance for Google advertisers to enhance all of their campaigns. But don’t panic! The change – even if it seems huge – is not that complicated. Before the “enhanced day”, in Adwords, for targeting different devices (like computers, tablets or...
Traditionally, the gambling market was mainly occupied by men. They are considered “action” gamblers, and are supposed to be more likely to bet in social places, such as horse races, sports, and more recently in online poker groups. But for the last two decades,...