It’s a brand new year. Budgets are being reviewed, new marketing strategies and so is business performance in many companies. Often this is also the time when agencies’ effectiveness is being evaluated as well.In some companies it’s part of the procurement cycle...
We’re approaching a new year again and the online marketing world is estimating and predicting what is going to be trending in 2016. This year we’ve seen a bunch of new features in online marketing – the rise of mobile and video, new features in online advertising...
Do you have a local business? Think local. Do you do online marketing for a company with bureaucratic restrictions? Think local. Google’s last local algorithm update, along with the rise of smartphone usage, has turned the local SEO guidelines upside down. Last...
The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date.The PPC...
Overwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look...
Charities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this...
I had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client...
This week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If...
In April, Google released a mobile ranking algorithm update (we talked about it here!) and since then, mobile search engine optimisation has become more important than ever. As part of the update, Google is now showing significantly different search results to...