Winter can be a slower time for many travel companies: the summer holidays are over, and consumers start to turn their attention to the upcoming festivities. But that doesn’t mean that you should also start to slow down on your marketing activities. In fact, the...
If you’re looking to develop an international marketing strategy or expand your business into a new foreign market, then you have likely already thought about getting your content translated. However, if you want to communicate with your new target audiences...
A competitor analysis can give valuable information and insights to your business. It can help you spot gaps in your content, areas to improve or ways to innovate, but it’s no secret that it’s not the easiest thing to carry out, especially when you’re not sure what...
When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why. While it’s clear that Google currently holds the majority, there is a world of...
Not sure what the latest Helpful Content update from Google means for your site? We’re here to explain what it means for your content strategy moving forward and what to keep in mind to avoid penalties in the future. For years Google has been combating spammy...
Migrating your website can be a great branding and business strategy, but if not planned and implemented correctly, it can be a complete disaster for your SEO performance. Without developing a full proof SEO migration strategy from start to finish, you can...
Everything to Know About Digital Marketing in France Taking your business to an international level seems like the obvious next step if you’re looking to continuously grow your business and expand its reach to find new customers. As the country with the third...
Third party cookies have been used in Google and other search engines for years. They have allowed companies to track user behaviour online such as website visitors and change user experience and ad preferences in order to target the correct audiences. However, in...
In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...