They say a picture is worth a thousand words, and the same is true online. Images are an integral part of pretty much any website, whether they are symbols, illustrations or photos. They can tell a story. Getting the most out of your images will take a little bit...
You may have come across the terms White and Black Hat SEO, but what do they actually mean? We will explain the difference between the two and show you how to spot dodgy, risky and deceitful SEO techniques. Short Definition White Hat and Black Hat SEO are terms for...
Nowadays, almost everybody has a Facebook account. Over 500 million people are using this social network from computers, tablets, and any kind of device. Almost a 50% of Facebook users are logged in into the network at least once a day for 15 minutes. That’s one of...
How does Social Media influence SEO? You have heard about why you need social media for your businesses, and social media are most likely already part of your online marketing strategy. You may also have a separate SEO strategy in place. But how can you achieve...
We’ve all heard about the intern who comes to the office to make tea and coffee and only learns a few tricks of the trade if he or she is lucky. Well, there are definitely none of these intern stereotypes at Serps Invaders. In fact, it’s the complete opposite. I...
When creating a Google Adwords campaign, people often worry about ads, keywords, and URLs. However a lot of people (especially when the person that is creating the account is not an agency) forget about negative keywords. Negative keywords can be just as important...
We’re back from this year’s SearchLove London, where our heads (and bellies) were filled with lots of wonderful goodies. Now our fingers are itching to put some of those useful tips and insights into action. Take a look at our favourite topics and speakers....
Serps Invaders in Edinburgh has become the first digital agency in Scotland to introduce the four-day work-week. The full-service multilingual digital agency and its staff voted on the change, which was implemented in September 2013. Already staff are reporting...
A few months ago, I led a workshop on the topic of “Better Blogging”. As a so-called “digital native” with experience with blogging platforms ranging back to LiveJournal circa 2003, my view on blogs is that they are part of your home page, your key presence, a hub...