What is E-A-T and Why Should You Care?

What is E-A-T and Why Should You Care?

Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what...
Confab 2021 – Day 1 Round Up

Confab 2021 – Day 1 Round Up

Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the...