GA4 vs Universal Analytics: All you need to know

GA4 vs Universal Analytics: All you need to know

In October 2021, Google announced the arrival of GA4, the newest update to analytics and possibly the most significant change to occur. Now, Google has also announced that as of 1st July 2023, all existing properties will flow into GA4 analytics properties and...
Dealing with the New Google Title Tag Update

Dealing with the New Google Title Tag Update

As a confirmed Google ranking factor, title tags are an important part of any SEO strategy, not only for this reason, but also because these tags are providing crucial page context for users and search engines which impacts click through rate and social sharing. A...
The Trends in SEO to look out for in 2022

The Trends in SEO to look out for in 2022

The digital marketing landscape is evolving faster than ever and Pay Per Click (PPC) advertising is no different. In 2022 we’re set to see a whole host of new PPC trends, and we’ll all need to be able to stay on top of them to keep our strategies up to date. The PPC...