Boost your E-commerce Sales through Email Marketing

August 3rd, 2016 by Felicitas Betzl

Email marketing is often an underutilised medium across the digital marketing mix. Not only can you reach your customers on the go, but in comparison to other channels, it proves relatively inexpensive. In the following article, I’m discussing a few tactics that will help you boost your e-commerce sales and increase customer engagement. Welcome new […]

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How to get your Wikipedia entry Approved

June 16th, 2016 by Felicitas Betzl

Everyone knows about Wikipedia. You have probably used it yourself many times to find out about a celebrity, a historical event or a company. The site is being linked to from thousands of sites, and having a link to your website will not provide you with quality link juice. Unfortunately, all links are “nofollow”ed, but […]

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Apps & Hacks to Supercharge your Productivity

June 9th, 2016 by Felicitas Betzl

Life is busy for all of us and everyone is trying to be as productive as possible. New apps are being introduced weekly and it can become a bit overwhelming to figure out which ones to use. In this article I cover a few apps and productivity hacks that have saved me time and helped […]

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Design From a Distance: Keep Clients and Colleagues Happy From Afar

March 22nd, 2016 by Ruaridh Currie

In this age of touchscreen devices and ever-present access to digital media, we find ourselves able to work effectively and efficiently away from the traditional office setting. It’s easy to forget that just because we are able to manage ourselves effectively in an autonomous environment, we shouldn’t neglect to correspond and engage with our clients, […]

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Get the Most from your Digital Marketing Agency in 2016

January 21st, 2016 by Felicitas Betzl

It’s a brand new year. Budgets are being reviewed, new marketing strategies and so is business performance in many companies. Often this is also the time when agencies’ effectiveness is being evaluated as well. In some companies it’s part of the procurement cycle that any new projects have to be put out for tender in […]

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6 Social Media Trends for 2016

December 10th, 2015 by Viviane Carter

With the end of 2015 fast approaching, we wanted to follow up our 2015 Social Media Trends post with our predictions for what will trend in the social media world in 2016. Digital marketing is ever changing and social media is no exception. Make sure to check out last week’s post on PPC trends for […]

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8 PPC Trends for 2016

December 3rd, 2015 by Jaroslava Jutkova

We’re approaching a new year again and the online marketing world is estimating and predicting what is going to be trending in 2016. This year we’ve seen a bunch of new features in online marketing – the rise of  mobile and video, new features in online advertising and innovative tool such as virtual reality and wearables. […]

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Local SEO: A Guide to Ranking Your Local Business

November 26th, 2015 by Perla Gomez

Do you have a local business? Think local. Do you do online marketing for a company with bureaucratic restrictions? Think local. Google’s last local algorithm update, along with the rise of smartphone usage, has turned the local SEO guidelines upside down. Last week we talked about how to optimise videos. In this post we want […]

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What You Should Know about Video Optimisation for YouTube

November 19th, 2015 by Viviane Carter

YouTube is huge. It is the second largest search engine and the third most visited website on the internet. In addition, YouTube’s reach and popularity are increased as they feature prominently in Google web and video search results. So how do you optimise your video content for YouTube and Google search? Which factors affect how […]

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Most common mistakes in international PPC

November 12th, 2015 by Jaroslava Jutkova

Overwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look how to avoid the most common mistakes in international PPC. […]

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