Generative Engine Optimisation (GEO)
Optimise for AI-Driven Discovery and Secure Your Spot in the Future of Search
As user behaviour shifts and generative AI tools reshape how information is consumed, traditional SEO is no longer enough. Generative Engine Optimisation (GEO) ensures your brand maintains visibility within AI-generated content and results. From ChatGPT to Google’s Search Generative Experience (SGE) and AI-Overviews, generative search is transforming the way people find, evaluate, and engage with information online.
What is Generative Optimisation?
Generative search engine optimisation is the process of enhancing your online content so it is discovered, cited, and trusted by AI-driven platforms. Unlike conventional SEO, which targets ranking within search engine result pages (SERPs), GEO focuses on how generative AI tools interpret, incorporate and present your content in response to user queries.
How does generative AI assist in search engine optimisation?
More often than not, good practice for GEO is the same as best practice for SEO. Think clear, helpful and well-structured content that is easily found and understood by search engines. By investing in one, you will likely see mirrored results in the other – making it a no brainer if you ask us!
Why invest in GEO?
With generative search growing rapidly, investing in GEO provides a strategic advantage. Our GEO services help you:
- Increase visibility across generative platforms
Make your content accessible and relevant to AI-powered tools like ChatGPT and Bing Copilot, getting your website in front of new audiences and growing your brand awareness
- Establish topical authority and trust
Build content that AI models recognise as expert, factual and reliable. Not only will Generative Search Engines register you as an expert, uers will too as you provide them with the information they’re looking for
- Gain a competitive advantage
GEO has exploded recently but it’s still in it’s infancy stages. Lots of brands are aware of the need to adapt to this evolving search landscape but aren’t yet taking the steps to do so. Investing now can gain you that competitive edge and safe guard your position in the future
- Adapt to evolving algorithms
Stay ahead of updates in how AI systems source and prioritise information, as well as the new platforms and tools that are emerging almost daily
- Extend reach with international GEO strategies
Combine GEO with international SEO to ensure your brand performs across languages and markets.
How we work
We bring together international (localised) content, off-page and technical SEO expertise and in-depth knowledge of generative technologies to create a future-ready strategy. Starting with detailed performance audits and report, we identify opportunities to enhance your presence on AI-driven platforms for your existing content. From there, we work with you to develop a long-term GEO strategy tailored to your international goals.
Ready to lead in the era of generative search (GEO)?
Partner with us to unlock the power of generative search engine optimisation. Stay visible, build trust, and connect with global audiences through expertly crafted strategies that answer not just what users are searching—but how they’re searching.