Digital Marketing in Bulgaria

Bulgaria is the 16th largest country in Europe and also a member state of the Central and Eastern Europe (CEE) region. Other countries in the region include Romania, Hungary and Poland. The region’s economy has more than doubled since 2000 and this growth is expected to continue. E-commerce sales reported growth of 9% at the end of 2022, and a further 14% in Q1 of 2023. Additionally, disposable income has grown thanks to economic expansion which is great for B2C businesses. For example, growth of disposable income has been highest in CEE at a regional level since 2010, with Sofia seeing a 67% increase, the third highest in the region.

As a member of the CEE, Bulgaria can act as a gateway to the other countries in the block, as well as other larger bordering countries such as Turkey, which is why marketing in Bulgaria could be a great target for your business’ internationalisation strategy if you’re looking to expand into or better perform in that region. 

In order to create an effective marketing strategy, it is important to understand the digital marketing landscape and the characteristics of a typical Bulgarian internet user. 

In our digital marketing guide, we cover everything you need to know including the internet penetration rate in Bulgaria, search engine market shares and social media statistics. Our key facts and insights will give a great understanding of the current digital landscape to help you start to formulate a targeted strategy. 

The key areas we cover are: 

  • Introduction to Bulgaria
  • Reasons to consider marketing in Bulgaria
  • Internet usage breakdown
  • Bulgarian Internet user characteristics
  • Popular Content Types
  • Social Media Usage
  • Key Bulgarian calendar dates 


Find out more now by downloading our whitepaper and explore the possible internationalisation opportunities for your business.

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