10 Point Checklist for setting up Google Analytics

10 Point Checklist for setting up Google Analytics

When setting up your Google Analytics account, it is important to have a checklist. It will allow you to review the process as you go to ensure that it serves as a solid tool for your website measurement, analysis, and optimization. After all, you are taking important...
10 Digital Marketing Travel Trends for 2014

10 Digital Marketing Travel Trends for 2014

Since 2008, the travel industry has had a rocky ride but there are signs that things are getting steadier. However, the way people now shop for holidays is changing and travel brands must take these digital marketing trends on board to target the modern holidaymaker...
Serps Invaders Introduce Four-Day Work Week

Serps Invaders Introduce Four-Day Work Week

Serps Invaders in Edinburgh has become the first digital agency in Scotland to introduce the four-day work-week. The full-service multilingual digital agency and its staff voted on the change, which was implemented in September 2013. Already staff are reporting...
Serps Invaders Attend iGaming Supershow in Amsterdam

Serps Invaders Attend iGaming Supershow in Amsterdam

Full Service Multilingual Online Marketing Agency, Serps Invaders are to attend the iGaming Supershow in Amsterdam from the 11th – 14th June 2013. Managing Director and SEO expert Felicitas Betzl will be taking part in the Amsterdam Affiliate Conference as a mentor....