Content Strategy

Well-crafted content is the cornerstone of any successful online marketing strategy. Your content offering does more than just flesh out your website – it personalises your brand and has the potential to build long-lasting relationships with your visitors and the media. Your content tells people what kind of company you are and what type of business you aspire to be.

There are over 650 million active websites online filled with trillions of words all crying out for your attention. With that sort of competition your written content has to sparkle as much as your product or service does. Our content strategies take a universal approach to auditing your existing content and developing new, engaging strategies that do more than just add to the noise.

Make me love you

Every piece of content you publish on the web, whether on your site or on external sites, is a potential touch-point with your customers and an opportunity to convert casual visitors into brand ambassadors. By producing content that speaks to your current and desired audience and promoting it on their preferred platforms, our content strategies can help build and strengthen your brand identity to solidify relationships with current customers, create new leads, and raise brand awareness.

You should see this

We work to develop genuinely share-worthy content for you which we can confidently broadcast on social networks. We don’t just do this by jumping on the latest fad or trending topic: we analyse the interests of your audience so that your content lands in front of people it will have real relevance to. This doesn’t just apply to social sharing either: we develop content which we know will be valuable enough to earn legitimate links from industry peers, news and community sites, all while continuing to build on your brand.

Multilingual copywriting

We understand how to write truly arresting copy that’s not only fun to read, but appeals to search engines, drives sales, is media friendly and builds your brand. Our multilingual team of experienced digital copywriters can create copy that shines. We appreciate that one size doesn’t fit all, and our team’s extensive background working with clients from a wide variety of industries means no matter what sector you operate in, we can create on-message, tailored copy that stands out from the crowd.

Sometimes all a website’s copy needs is a little bit of polish – whether your site’s content is in need of a refresh, or simply needs to be more search engine friendly. We can audit and improve upon your existing web copy, assess gaps in your content structure, evaluate user experience, review your tone of voice and brand values, and locate or propose key conversion points. Our team will create a copy strategy for you to put into action in-house, or to be implemented by us.

Interactive and visual content

Engaging your audience through interactive tools and events can be one of the most effective ways to make your organisation stand out from the crowd.

Studies have shown that photos and videos are shared up to twelve times more frequently than text, so you can easily see how visual media can be one of the most effective ways to sell your story.

We specialise in creating visual content that not only engages viewers with your brand, but can boost your visibility in the organic search results and create positive social buzz for your company.

With a team that includes award-winning infographic designers, we can help you create infographics with viral-potential that also position you as a world expert.

Our content strategy services include:

  • Establishing your company’s tone of voice
  • Copywriting
  • Press releases
  • Brochure copywriting
  • Corporate and guest blogging
  • Creating editorial guidelines
  • Visual content
  • Interactive content
  • Photo & Video campaigns
  • Whitepapers
  • Multilingual copywriting
  • Content localisation

With both creative and strategic backgrounds, our team doesn’t just understand what it takes to create phenomenal online content: we have hands-on experience of creating viral-potential online interactive content, smartphone apps and games. Find out more about our creative team or contact us to chat a bit more about your content strategy.

Contact us now