How to Make Your Twitter Feed Follow-Friendly

October 1st, 2013 by Nicola
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Follow Friday (#ff) may have run its course, but there are many more ways to make your Twitter feed more follow friendly.

Whether you’re starting out or are a veteran Twitter user wondering how the heck to break the 500, 1000, or 5000 mark, these tips are for you.

Add a Twitter image and bio

Sorry to state the obvious, but you’d be surprised how many Twitter users fail at this first hurdle.

Your profile pic is the first thing people look at – so failing to add a Twitter image is probably the number one reason why people won’t follow you back.

The second thing they see, and perhaps the second most popular reason you might go unfollowed, is your Twitter bio. Whether you want to be seriously detailed or wildly irreverent, or somewhere in-between, a bio gives people an idea of who you are and what you’re all about. In short, what to expect from your account. Keep it snappy, you only have 160 characters to spend.

Got a website? Be sure to link it in your bio, too. People like to know where else to find you.

Reply, reply, reply

Few things are less appealing than a Twitter account that’s all yell and no chat.

While Twitter is all about broadcasting your message to the world – be it digital tips and tricks, political views, or funny cat videos – people want to see that you’re engaged. The best proof of that is to have a chat.

Some Twitter accounts will be 90% @reply while others less so – but be sure to keep your ratio up and stay engaged with your followers.

Retweet & Share

The magic Retweet (RT) button is, along with the 140 character limit, a key feature of Twitter. Some might even argue that a RT is better than an original tweet – though those original tweets have to come from somewhere!

Retweets are proof that you’re taking part and engaging with conversations and content on Twitter. It’s also a great way to lend a little kudos to the OP (original poster), or simply share a funny joke they’ve coined for their followers’ entertainment.

A couple of RT tips, courtesy of Buffer, are:

  • Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”.
  • Tweets that include links are 86% more likely to be retweeted.

As with everything else on Twitter, try not to overdo it: anything up to 10 per day will suffice.

Side tip: Got a follow who Retweets too much? Rather than unfollowing you can “Turn off Retweets” in the options menu on their page.

Keep it Snappy

As if Twitter posts weren’t short enough, Buffer recently announced on its blog that Tweets with fewer than 100 characters get 17% more engagement.

So spit it out, already!

Know Your Netiquette

The Internet is a big place and it can be tricky to keep up with the latest netiquette (internet etiquette), RT/MT standard practice and myriad acronyms. If in doubt about SMH or IRL, you can always use Urban Dictionary.

A few choice key points:

  • Don’t be that person who RTs all their praise; your followers already hit that “Follow” button for a reason.
  • When cribbing someone else’s link, it’s nice to include a “(via @OP)” to give them a nod.
  • If you’re reposting, flag it with an “ICYMI” (In Case You Missed It) – nobody likes a serial reposter.

Need a Twitter cheat sheet? Meighan O’Toole recently released this fantastic resource.

Got any questions? Leave them in comments. What are your best tips for a follow-friendly Twitter feed?


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