6 Social Media Trends for 2016

December 10th, 2015 by Viviane Carter

With the end of 2015 fast approaching, we wanted to follow up our 2015 Social Media Trends post with our predictions for what will trend in the social media world in 2016. Digital marketing is ever changing and social media is no exception. Make sure to check out last week’s post on PPC trends for […]

8 PPC Trends for 2016

December 3rd, 2015 by Jaroslava Jutkova

We’re approaching a new year again and the online marketing world is estimating and predicting what is going to be trending in 2016. This year we’ve seen a bunch of new features in online marketing – the rise of mobile and video, new features in online advertising and innovative tool such as virtual reality and wearables. […]

Local SEO: A Guide to Ranking Your Local Business

November 26th, 2015 by Perla Gomez

Do you have a local business? Think local. Do you do online marketing for a company with bureaucratic restrictions? Think local. Google’s last local algorithm update, along with the rise of smartphone usage, has turned the local SEO guidelines upside down. Last week we talked about how to optimise videos. In this post we want […]

What You Should Know about Video Optimisation for YouTube

November 19th, 2015 by Viviane Carter

YouTube is huge. It is the second largest search engine and the third most visited website on the internet. In addition, YouTube’s reach and popularity are increased as they feature prominently in Google web and video search results. So how do you optimise your video content for YouTube and Google search? Which factors affect how […]

Most common mistakes in international PPC

November 12th, 2015 by Jaroslava Jutkova

Overwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look how to avoid the most common mistakes in international PPC. […]

What charities can learn from online businesses

October 29th, 2015 by Eva Martin

Charities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this usually means donations. Many charities are trying to widen their reach and gain support online, thus offering the possibility […]

SearchLove London 2015 Roundup

October 22nd, 2015 by Viviane Carter

I had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client work. Here are some of the highlights: […]

Your audience: the key to a successful content strategy

October 15th, 2015 by Serps Invaders

This week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If that’s you too, don’t worry, many businesses go through the […]

How to get your Mobile SEO right

September 24th, 2015 by Viviane Carter

In April, Google released a mobile ranking algorithm update (we talked about it here!) and since then, mobile search engine optimisation has become more important than ever. As part of the update, Google is now showing significantly different search results to desktop and mobile users, and mobile usability has been made a ranking factor for […]

Common PPC campaign mistakes and how to fix them

September 10th, 2015 by Jaroslava Jutkova

PPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals. But. You can waste so much time and lose a lot of money when not doing it the right way. Here are some of the most common mistakes that can be seen across many accounts. Read the […]

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