Local SEO: A Guide to Ranking Your Local Business
November 26th, 2015 by Perla GomezDo you have a local business? Think local. Do you do online marketing for a company with bureaucratic restrictions? Think local. Google’s last local algorithm update, along with the rise of smartphone usage, has turned the local SEO guidelines upside down. Last week we talked about how to optimise videos. In this post we want […]
Read MoreWhat You Should Know about Video Optimisation for YouTube
November 19th, 2015 by Viviane CarterYouTube is huge. It is the second largest search engine and the third most visited website on the internet. In addition, YouTube’s reach and popularity are increased as they feature prominently in Google web and video search results. So how do you optimise your video content for YouTube and Google search? Which factors affect how […]
Read MoreMost common mistakes in international PPC
November 12th, 2015 by Jaroslava JutkovaOverwhelmed by the volume of massive accounts running in several countries or across the entire world, it’s not that rare to overlook the specific features for some territories and expect users in one country to be the same as their neighbours. Let’s have a look how to avoid the most common mistakes in international PPC. […]
Read MoreWhat charities can learn from online businesses
October 29th, 2015 by Eva MartinCharities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this usually means donations. Many charities are trying to widen their reach and gain support online, thus offering the possibility […]
Read MoreSearchLove London 2015 Roundup
October 22nd, 2015 by Viviane CarterI had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client work. Here are some of the highlights: […]
Read MoreYour audience: the key to a successful content strategy
October 15th, 2015 by Serps InvadersThis week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If that’s you too, don’t worry, many businesses go through the […]
Read MoreHow to get your Mobile SEO right
September 24th, 2015 by Viviane CarterIn April, Google released a mobile ranking algorithm update (we talked about it here!) and since then, mobile search engine optimisation has become more important than ever. As part of the update, Google is now showing significantly different search results to desktop and mobile users, and mobile usability has been made a ranking factor for […]
Read MoreCommon PPC campaign mistakes and how to fix them
September 10th, 2015 by Jaroslava JutkovaPPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals. But. You can waste so much time and lose a lot of money when not doing it the right way. Here are some of the most common mistakes that can be seen across many accounts. Read the […]
Read More17 of the Best Sporting Websites & Apps
August 27th, 2015 by Ruaridh CurrieOver the last few years I’ve been fortunate enough to work on website & app design for some exciting sports brands. I’ve gotten to know the market pretty well and have spent considerable time researching sports websites & apps. During my research in the area of sports websites I discovered a great many EPL soccer […]
Read MoreHow Google Treats New Top Level Domains
August 13th, 2015 by Viviane CarterWith the release of hundreds of new generic top level domains (gTLDs) over the past year you may be wondering whether these are treated any differently from previously existing TLDs. Well, no need to wonder anymore as Google released a blog post at the end of July detailing answers to the most frequent questions regarding […]
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