What is E-A-T and Why Should You Care?

August 12th, 2021 by Serps Invaders

Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what E-A-T actually is, what it means for SEO and what […]

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