What is E-A-T and Why Should You Care?

August 12th, 2021 by Serps Invaders

Rumours about E-A-T have been swirling round SEO circles since 2018, but the reality is that Google’s E-A-T guidelines have existed since 2014. This is just one of the many misconceptions surrounding E-A-T and its impact on SEO. There’s a lot of confusion over what E-A-T actually is, what it means for SEO and what […]

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The Benefits of Content Marketing That You Need to Know About

July 11th, 2021 by Robyn Hannah

Content marketing should be an integral part on any online marketing strategy. Of course, we all know what content is by now. After all, content is everywhere. With images, videos, blog posts and infographics visible on every corner of the internet it can be hard to know where to get started. As a result, you […]

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How to Rank Higher in YouTube’s Search Results in 2021

June 10th, 2021 by Robyn Hannah

YouTube is the 2nd largest search engine on the internet in 2021. It receives more than 1 billion unique visitors each month with hundreds of hours of video being uploaded every minute. With such a densely populated platform, getting your videos to appear high in the search results can seem like an impossible task. However, […]

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The Final Day of Confab 2021 – Creating Change Through Content

May 7th, 2021 by Robyn Hannah

Day 1 and 2 of Confab 2021 had been action packed with keynote speeches from the likes of John Paz, Vidhika Bansal and more. Having already learned so much about content strategy, creating inclusive and diverse spaces, the environment and more we were looking forward to the final day of the conference. Fostering relationships between […]

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Day 2 at Confab 2021 – Creating Inclusive Spaces

May 6th, 2021 by Serps Invaders

While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy. There were some particularly interesting discussions from Greta van der Merwe on when to get content writers or strategists involved in […]

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Confab 2021 – Day 1 Round Up

May 6th, 2021 by Robyn Hannah

Confab is arguably the biggest content strategy conference in the world and it’s the place to be for anyone interested in content marketing. Whilst the 3 day event is usually held in Minneapolis, this year’s conference is being held online. Meaning the rest of the world can attend the conference from the comfort of their […]

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The Benefits of Google My Business for Local SEO

March 18th, 2021 by Robyn Hannah

With recent lockdown restrictions local SEO has become more important than ever. Having a localised SEO strategy has always been important for brick and mortar businesses. However, with people looking increasingly closer to home to fulfil their user needs, larger companies should also look to develop a more localised SEO strategy if they wish to […]

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How to Prepare for the Mobile First Update in 2021

February 11th, 2021 by Robyn Hannah

In March 2021 Google will launch their new Mobile First Update. With more and more users primarily using their phones to search, Google is having to find new ways to meet the demand and reflect user behaviour in their indexation and ranking algorithms. This means that there’s going to a big shake up for Search […]

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Why Investing in SEO can help Travel Companies Overcome the Covid-19 Crisis

February 10th, 2021 by Robyn Hannah

It’s no secret that the Travel sector has suffered harshly at the hands of Covid-19. Worldwide lockdown measures meant that people were unable to leave their own homes, never mind the country. However, now that restrictions are slowly being lifted, the travel sector is allowed to operate again. While people are slowly gaining back their […]

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