Pay Per Click Advertising

On the surface Pay Per Click advertising (PPC) may look like traditional ad-focused marketing, but under the skin it’s a very different animal, allowing you to serve highly targeted ads that are more effective than traditional, scatter-gun advertising campaigns.

No other marketing channel allows for measuring return on investment as accurately as PPC advertising. And no other channel lets you scale your return on investment this precisely. We create campaigns for you that are self-financing, result-oriented and scalable.

Crossing the streams

PPC is not just a powerful online marketing method: it’s also an effective cross-promotion tool for offline marketing initiatives, utilising similar creative and providing a secondary reinforcement of a campaign by targeting your demographic online. You can even time online ads to coincide with offline events such as a sports fixture or live TV show, to add an extra punch to your campaign!

Give the people what they want

PPC is the perfect partner for any online marketing campaign, providing additional channels to engage with your audience. PPC advertising can also be a quick way to test launch new products or services to your desired audience and quickly determine if what you’re offering is actually something they want.

Adwords Professionals

Serps Invaders is a qualified Google Partner and all of our multilingual PPC analysts are Adwords certified who live and breathe optimisation and sales maximisation. With our experience in PPC and our approach to integrated online marketing, we can advise you on the most effective and creative ways to implement PPC on different platforms such as Google AdWords and Bing Ads to meet your unique objectives.

Our full PPC services include:

  • Competitive research
  • PPC Strategy
  • Keyword research & generation
  • Campaign planning & targeting
  • Campaign expansion
  • Ad copywriting
  • Creative testing
  • Ad extensions
  • Bid optimisation
  • Conversion optimisation

We specialise in:

  • Google Adwords
  • Bing Ads (Yahoo Bing Network)
  • Paid search advertising
  • Display advertising
  • Mobile ads
  • Shopping campaigns
  • PPC consultation
  • Multilingual PPC advertising

Want to start your PPC campaign, or just have a chat about what your goals are? Give us a call or drop us an e-mail.

Contact us now