Serps Invaders to plant trees in five countries for Earth Day 2015

April 22nd, 2015 by Felicitas Betzl

The green agency Serps Invaders has pledged to plant trees in five countries on Earth Day, the 22nd April, 2015, supporting a campaign by social business ForestNation. The digital marketing agency, which specialises in multilingual marketing, will be planting trees in Scotland, Spain, Gibraltar, Germany and the United States to show support for environmental protection […]

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All that UK charities need to know about Google Ad Grants for Nonprofits

April 16th, 2015 by Jaroslava Jutkova

If you are a UK based charity, this is a must read guide, especially if you would be interested in a free budget for promoting your activities. (Who wouldn’t?) If you’re already using Google Ad Grants, we would love to hear from you and know your story! What is Google Ad Grants It’s a free […]

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Serps Invaders shortlisted for Guardian Smarter Working Award 2015

April 8th, 2015 by Felicitas Betzl

The Guardian Small Business Network announced on Thursday, 2nd April that Serps Invaders, a full-service multilingual digital marketing agency based in Edinburgh, have made it into the top three finalists for the Smarter Working Award 2015. The Guardian Small Business Network has been running this award for the 3rd year running. With 150 entries for […]

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The Lowdown on the Mobile Ranking Algorithm Update

April 1st, 2015 by Eva Martin

The mobile ranking algorithm update is just around the corner: Google will start rolling out its update on the 21st of April. As this is a major update we’ve decided to give you the hard facts here and now. What is the mobile ranking algorithm update, and how does it affect my site? (Or: Why […]

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Serps Invaders earn WEConnect International women-owned business certification

March 24th, 2015 by Felicitas Betzl

After a thorough certification process, Serps Invaders have now successfully gained the official WEConnect International women-owned business certification status in February 2015. WEConnect International is a corporate-led non-profit that helps build sustainable communities and economic growth by empowering women business owners to succeed in global markets – they’re trying to connect up more majority owned […]

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Earth Day 2015: Planting trees in 5+ countries

March 19th, 2015 by Viviane Carter

The 22nd April is Earth Day, a day on which events are held worldwide to show support for environmental protection and to give back to the planet. As a green agency, we at Serps Invaders are committed to doing our part in protecting the environment on an everyday basis. For this reason, we recycle at […]

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5+1 Recent AdWords features not to be missed

March 12th, 2015 by Jaroslava Jutkova

Over the past few weeks Google has launched several new features for AdWords users. Some of them were announced louder than the others. Let’s have a look at these new features including new campaign types, mobile app or new version of AdWords editor. 1. New advanced version of AdWords editor The new fully-redesigned version 11 […]

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How to Solve Your Duplicate Content Issues on Your E-Commerce Website

February 26th, 2015 by Viviane Carter

Why is duplicate content a problem? And why single out e-commerce? Duplicate content is a problem for any website. Since the Google Panda update in early 2011, Google has been taking duplicate content very seriously. While you may not always actively get penalised for it by Google, having duplicate content on your website is not […]

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The world knows what we’ve been searching for

February 17th, 2015 by Jaroslava Jutkova

In 2014 we searched trillions of times! Have you ever wondered what billions of people across the world have been searching for? The Google trends for the past year are now available at http://www.google.com/trends. Here at Serps we’ve had a look at the countries we’re mostly working with – the UK, Ireland, Germany and France. […]

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How to get, optimise and remove organic sitelinks

February 10th, 2015 by Eva Martin

What are organic sitelinks? You’re probably seeing sitelinks all the time in the search results, but may not have been aware of what they’re called. Sitelinks are shown below your main organic search result, as in the screenshot below: Most commonly, Google will show 4 to 6 sitelinks for a brand related search such as […]

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