Productivity Hacks for Agencies

July 16th, 2015 by Felicitas Betzl

This post was originally published on my personal blog. Agency staff and owners often feel overwhelmed with their workload and not seldomly have to resort to working overtime in order to keep their task list at bay. After many years of working 60+ hours per week, not only as a business owner but also as an […]

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Managing your online marketing on the go

June 25th, 2015 by Jaroslava Jutkova

If you have a website, manage social media, run paid campaigns and do a bit of SEO, make sure you have these apps before going on holiday. Good news: they are all free! As summer is approaching, we all want to spend more time outside and have some days off. However the online world and […]

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Serps Invaders scoop up Guardian Smarter Working Award 2015

June 15th, 2015 by Felicitas Betzl

On Thursday, 11th June 2015 Serps Invaders – a full service international digital marketing agency based in Edinburgh – won the prestigious Smarter Working Award from the Guardian Small Business Awards 2015. The Guardian Small Business Network has been running this award for the 3rd year running. With 150 entries for the Smarter Working category […]

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Creative link building ideas for the travel industry

June 11th, 2015 by Viviane Carter

Link building is one of the main factors contributing to successful search engine optimisation (SEO) and ranking well in search engine result pages (SERP). Quality inbound links result in your website being more visible in organic search, as links from other websites tell Google that your website is relevant and worth linking to for other […]

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Keyword Research for Fashion Ecommerce Sites – How to deal with seasonal search and fashion trends

June 4th, 2015 by Eva Martin

The international fashion industry is warming up for the next round of Fashion Weeks in September & October, showcasing and setting trends for the next Spring/Summer season. No other industry is influenced as strongly by trends and seasonality – what better occasion to take a closer look at how to best conduct keyword research for […]

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Multilingual SEO: the most important Optimisation Hacks

May 29th, 2015 by Viviane Carter

If you offer a website in two or more languages, it is important to remember to optimise your website for search engines like Google and Bing. With multilingual websites, there are some extra factors to consider when tweaking your website for SEO. One language per page Use only one language on a single page and […]

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How to Secure an Interview at a Digital Marketing Agency

May 21st, 2015 by Felicitas Betzl

This post was originally published on my personal blog. I realise there are so many blog posts and sites out there that offer career, application and interview advice but I’m still always astounded how poor the level of applicants appears to be or at least how poor their abilities are represented in their CV or […]

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International SEO: How to get the most out of your Google Analytics data

May 14th, 2015 by Eva Martin

When you’re running an international business, it is no doubt important to be aware of how well you are performing in your target markets. Regardless of whether you have one website or several for each of the locations you serve, Google Analytics data can help provide priceless insights into your site’s performance, flag up trends […]

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How to protect your brand with PPC campaigns

May 7th, 2015 by Jaroslava Jutkova

Bidding on you own trademark is always a big question (and it should be) with every new PPC project. We often hear ‘’But why should I pay for my own brand when users will find me anyway? Is it worth it?’’ We at Serps definitely recommend doing so. Let’s have a look at the reasons […]

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How to best configure the Yoast SEO plugin

April 30th, 2015 by Viviane Carter

The WordPress SEO Plugin by Yoast is a powerful free tool for optimising your WordPress website for search engines. WordPress is a content management system which is user friendly and very straight forward, making content managing and creating a website relatively easy. It is actually what serps-invaders.com runs on as well – and we also […]

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