What charities can learn from online businesses

October 29th, 2015 by Eva Martin

Charities and e-commerce businesses may have very different ideas of their organisations’ key objectives, and are based on entirely different principles. To exist however, both require conversions. For e-commerce, this means purchases, whereas for charities this usually means donations. Many charities are trying to widen their reach and gain support online, thus offering the possibility […]

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SearchLove London 2015 Roundup

October 22nd, 2015 by Viviane Carter

I had the honour of representing Serps Invaders at this year’s SearchLove in London earlier this week. Monday and Tuesday were super busy, interesting and fun and I left London with a ton of new knowledge that our agency will be able to use in our daily client work. Here are some of the highlights: […]

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Your audience: the key to a successful content strategy

October 15th, 2015 by Serps Invaders

This week we’d like to present a guest post from Content Strategist Monica Nastase of Changing Travels. Content strategy – this buzzword that many companies use and even want to apply to their website, but are confused and don’t really know where to start. If that’s you too, don’t worry, many businesses go through the […]

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How to get your Mobile SEO right

September 24th, 2015 by Viviane Carter

In April, Google released a mobile ranking algorithm update (we talked about it here!) and since then, mobile search engine optimisation has become more important than ever. As part of the update, Google is now showing significantly different search results to desktop and mobile users, and mobile usability has been made a ranking factor for […]

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Common PPC campaign mistakes and how to fix them

September 10th, 2015 by Jaroslava Jutkova

PPC campaigns are a great tool for driving relevant traffic to your website and achieving the desired goals. But. You can waste so much time and lose a lot of money when not doing it the right way. Here are some of the most common mistakes that can be seen across many accounts. Read the […]

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17 of the Best Sporting Websites & Apps

August 27th, 2015 by Ruaridh Currie

Over the last few years I’ve been fortunate enough to work on website & app design for some exciting sports brands. I’ve gotten to know the market pretty well and have spent considerable time researching sports websites & apps. During my research in the area of sports websites I discovered a great many EPL soccer […]

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How Google Treats New Top Level Domains

August 13th, 2015 by Viviane Carter

With the release of hundreds of new generic top level domains (gTLDs) over the past year you may be wondering whether these are treated any differently from previously existing TLDs. Well, no need to wonder anymore as Google released a blog post at the end of July detailing answers to the most frequent questions regarding […]

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Real-time searches now available in Google Trends

July 30th, 2015 by Jaroslava Jutkova

The Google Trends tool has been around for a while. It a very useful tool that provide more insights into popular and trending topics.  It had remained almost unchanged since 2012 and was recently given a new addition –real time insights and an upgraded home page. The new real-time data It’s a quite fascinating (but […]

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Productivity Hacks for Agencies

July 16th, 2015 by Felicitas Betzl

This post was originally published on my personal blog. Agency staff and owners often feel overwhelmed with their workload and not seldomly have to resort to working overtime in order to keep their task list at bay. After many years of working 60+ hours per week, not only as a business owner but also as an […]

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Managing your online marketing on the go

June 25th, 2015 by Jaroslava Jutkova

If you have a website, manage social media, run paid campaigns and do a bit of SEO, make sure you have these apps before going on holiday. Good news: they are all free! As summer is approaching, we all want to spend more time outside and have some days off. However the online world and […]

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